Thursday, August 20, 2009

Tools for studying Identity - Using Lego


Using Lego to Explore Identity


David Gauntlett, Professor of Media and Communications at the University of Westminster, discusses, in his book "Creative Explorations: New approaches to identities and audiences" several creative visual research methods where people are asked to make things as part of a process of exploring their identities, influences, relationships etc. There is a particular focus on the Lego identity study, where creative construction of objects facilitated an unlocking of feelings and insights into the participants' everyday experience, specifically looking at the metaphorical lego models participants built of their own identities.

Here are some more links for this work where Professor Gauntlett explains the process on youtube:

http://www.youtube.com/watch?v=LtS24lqluq0

http://www.youtube.com/watch?v=Q0pvPs4Ky2o

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